Simone Mazzucato

Simone has been interested in watch production since childhood. He grew up in Milan in an atmosphere of love for art and respect for true craftsmanship. His family owned a silverware factory, which allowed him to understand the value of manual labor and develop an impeccable taste. Mazzucato began his career as an industrial designer, working with the famous Italian watch brand Locman Italy. Simone contributed to the brand's global success in many ways in the early 2000s: he proposed rethinking the brand's classic style, adding modern materials and colors.

Creating his own watch brand was a logical step for Simone Mazzucato, who was looking for an original approach in the watch business. Today, Simone is the founder and artistic director of not only the Mazzucato brand but also Mazzucato Design — the first international watch design studio that prides itself on collaborating with the most successful watch brands in Hong Kong.