In 2021, the Azerbaijani watch factory VMF began creating the new brand VMF ROVER, using mechanisms from the Japanese watch corporation Citizen. This watch brand quickly occupied leading positions internationally in terms of its target audience. Thus, the Indiana, Flora, Fauna, Sport, Stalker, and Spektr collections, designed for youth 15 years and older, began to delight their users starting from the summer of 2022.

All models are made of harmless materials that pose no danger to health and have passed relevant certifications. VMF ROVER watches, produced from stainless steel and special metals, are shock-resistant, water-resistant, and provided with a 2-year official warranty.

The design of the watches was prepared by specialists from Azerbaijan, Switzerland, and Denmark. The functional structure and visual appearance of each model were formed based on a 1-year study of youth needs and tastes.